Why is research and evidence important?
With the scale of the challenge facing ocean health, we need to ensure that our approaches are strategic, efficient and impactful.
Research and insight can help us 1) Define the challenge we face; 2) Identify the target audience; 3) Create effective messages and content; and 4) Monitor, evaluate and improve the impact of our approach.
Research, intelligence and evidence are already a vital part of strategic communications across a variety of different global sectors, from commercial marketing to peacebuilding to public health. It is time for us to raise the bar.