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Data That Helps Move the Needle

Ocean ISU

Four case studies on how the Ocean and Society Survey is shaping real-world ocean action

 

How can data from the Ocean and Society Survey translate into real-world action for a healthier ocean? We now have four case studies to give you a better idea.

Through the Advancing Strategic Ocean Communication project, we have championed the Ocean and Society Survey as a source of nationally representative, open-access data that explores people’s connection with the ocean. One of the things that makes this tool different from other surveys is that it is run on a country-by-country basis. This means that in each country, the type of partner and the way that the data is used can be different. So far, the survey has been used by NGOs, academics, communicators and foundations to guide and inform their work.

We’re excited to now share a look at the impact the data has had with four of our partners, spotlighting some of the first to run the Ocean and Society Survey and how they have used their data in their work.

  • In Canada, the Centre for Ocean Literacy Collaboration embedded the survey into its Impact Measurement Framework, a learning loop that encompasses seven initiatives and 77 partner organisations.
  • In the United Kingdom, the Ocean Conservation Trust responded to findings by designing and launching the Ocean Friendly Homes campaign, reaching almost 50k aquarium visitors and beyond with suggestions for accessible ocean-friendly actions.
  • In Brazil, the Boticário Foundation used survey data to successfully lobby the government to integrate ocean literacy into its national curriculum, making Brazil the first country in the world to do so.
  • In Norway, Nordland Research Institute and the EmpowerUs project used the data to reshape the National Committee for the Ocean Decade’s strategy, putting people’s relationship with the ocean at its heart.

With twenty countries having collected OSS data or with plans to do so in the pipeline, we’re excited to see how other people will make use of the tool. Are you curious about what the Ocean and Society Survey could do for your work? You can get in touch and find out more here.