Monitoring and evaluation (M&E) is vital for understanding impact, improving strategy and demonstrating what’s working, but we know it can be difficult to get started, especially when time and resources are limited. That’s why we created this new Monitoring and Evaluation for Effective Ocean Communication guide.
As part of the Advancing Strategic Ocean Communication project, this resource responds directly to what the community of practice has told us it needs: a clear, practical way to approach M&E that works for the real world.
This guide is designed to help you:
- Make the case for investing time and resources in M&E
- Choose an approach that fits your campaign and context
- Identify useful key performance indicators (KPIs)
- Understand how to track and communicate contribution, not just chase attribution
Inside, you’ll find:
- An overview of why M&E matters for learning, adapting, and demonstrating value
- Two adaptable frameworks: a Theory of Change model and a simplified three-part structure
- Suggested key performance indicators
- Example frameworks from plastic reduction and marine protected area campaigns
- Five top tips to make M&E work for you
Whether you’re working on a national policy push or a community-level campaign, this guide is here to support you in building M&E into your communications in a way that is purposeful, proportionate and pragmatic. We hope the guide will help ensure you have the confidence, language and data to better understand your impact, communicate your effectiveness, and make your next campaign even stronger.
Read the guide “Monitoring and Evaluation for Effective Ocean Communication” here.
If you have feedback or want to share how you’re using the guide, we’d love to hear from you: oceanisu@communicationsinc.co.uk.
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