The push to protect 30 percent of the global ocean by 2023, also referred to as 30×30 and 30by30, is a campaign message being adopted by a range of voices across the ocean world. We commissioned a digital media report to understand the communications landscape around 30×30 and marine protected areas, in order to equip OneOcean Flotilla members with insight and guidance on linking their individual campaigns to the 30×30 message.
The press and social media report examined 23.3k articles and posts from print/online media and available social media in English, French and Spanish.
Highlights from the report include:
- Evidence of the growing baseline of volume of 30×30 and MPA content, with coverage outside key moments.
- Widespread use of 30×30 and MPAs as a secondary issue in articles that have a more specific geographical or issue focus.
- Biodiversity, climate change, ocean justice and fishing practices are issues closely associated with 30×30 narratives.