Social media listening is an important tool for ocean communicators, revealing public sentiment, trends, and hot topics in real time. By monitoring online conversations, ocean communicators can adjust strategies, engage audiences, and respond to real time emerging issues more effectively.
During the Advancing Strategic Ocean Communication project, the community of practice has told us that it wants more resources and training around how to use social media listening effectively.
We are pleased to offer three new social media listening resources for our community of practice. In addition to these resources, you can also find our training webinar on Social Media Listening for Ocean Communicators here.
1) HOW TO CREATE A SOCIAL MEDIA LISTENING REPORT
A guide on how to create a social media listening report, covering:
- The importance of a social media listening report
- Report structure
- Step-by-step guide on how to create a social media listening report
- Creating reports with a social media listening tool
- Additional resources
Download our guide on How to Create an Insightful Social Media Listening Report here.
2) HOW TO SELECT A SOCIAL MEDIA LISTENING PROVIDER
A guide on how to select a social media listening tool from the existing landscape of social media intelligence providers, covering:
- What are social media listening tools?
- What to consider before selecting a provider
- How to approach the choice
- Questions to ask during a demo or trial
- AI capabilities
- Key providers on the market
- Notes on budget
- Additional resources
Download our guide on How to Select a Social Media Listening Provider here.
3) A GUIDE TO SOCIAL MEDIA SEARCH QUERIES
A guide on social media search queries, covering:
- What are social media search queries?
- Boolean queries 101
- Search queries across various social media platforms
- Boolean queries resources
- Queries on social media listening tools
- Queries and artificial intelligence
Download our Guide to Social Media Search Queries here.